Salvatore Ferragamo 1898-1960

Sono trascorsi cent’anni da quando Salvatore Ferragamo, nel 1923, aprì il primo negozio a Hollywood, diventando presto noto come “Shoemaker to the stars”, il calzolaio delle dive. Per celebrare il centenario dall'ascesa di uno dei protagonisti della moda internazionale, è stato avviato un progetto che ripercorre la sua storia, ispirandosi alla esposizione retrospettiva su Salvatore Ferragamo presentata nel 1985 a Palazzo Strozzi, pionieristica nel considerare la moda come veicolo culturale.

L’attuale esposizione non si limita all’aspetto estetico delle creazioni di Ferragamo, ma le presenta come testimonianze di innovazione, artigianalità e ricerca. Approfondisce il suo contributo alla rinascita dell’artigianato italiano nel dopoguerra e al Made in Italy, evidenziando l’equilibrio tra tradizione e innovazione.

Il progetto esplora anche la biblioteca personale di Ferragamo, rivelando la sua visione del mondo e la sua capacità di anticipare i cambiamenti della società. Il Museo Ferragamo, attraverso archivi, mostre e pubblicazioni, continua a mantenere vivo il dialogo tra passato e presente, offrendo una riflessione sul ruolo del museo nella moda e nella cultura contemporanea.

BOOM! LA MODA ITALIANA

Fashion, Craftsmanship and Made in Italy: BOOM! Italian Fashion was organized by the Fondazione Banca del Monte di Lucca and curated by Sabrina Mattei, 70 years after the first fashion show took place in the Sala Bianca of Florence’s Palazzo Pitti.
August 6 to August 28 at Villa Bertelli in Forte dei Marmi (LU) and September 10 to October 16 at the Palazzo delle Esposizioni in Lucca.
Organized by: Fondazione Banca del Monte di Lucca, Fondazione Lucca Sviluppo, Comune di Forte dei Marmi, Villa Bertelli, CNA Federmoda.

Sponsored by: Ministero degli Esteri e della Cooperazione Internazionale, Italian Trade Agency, campagna di comunicazione BeIT, Consiglio Regionale della Regione Toscana, FIT in Florence (State University of New York), OMA - Associazione Osservatorio Mestieri d'Arte, Artex - Centro per l'Artigianato Artistico e Tradizionale della Toscana, ITS Mita Academy, Museo Ferragamo, Archivio Storico Foto Locchi, Lucca Artigiana, Associazione culturale La Baracca, Accademia Cinema Toscana e Europa Cinema, Filippo Forte dei Marmi. Graphic Design: Jacopo Cannas.
Cover image: Mario Semprini/©Archivio Semprini

The Elegance of Speed

Following the success of the Fashion in Florence exhibit, and thanks to the support of Eike Schmidt, Director of the Uffizi Galleries, the prestigious halls of the Pitti Palace once again hosted a monographic exhibition from the Foto Locchi Historical Archive: The Elegance of Speed.
Directed by Alessandra Griffo and curated by Alessandro Bruni, Erika Ghilardi and Matteo Parigi Bini, it showcased 90 extremely rare photographs, taken between 1934 and 1965, that were selected from more than 20,000 images that recount Florence’s and Tuscany’s fascination with automobiles and speed.

From Kandinsky to Pollock. The Great Art of the Guggenheims

In March 2016, the Foto Locchi Archive started a collaboration with the renowned Fondazione Palazzo Strozzi that began with the exhibition, From Kandinsky to Pollock: The Great Art of the Guggenheims, which displayed unpublished images from the Foto Locchi Archive related to the opening of Peggy Guggenheim's first exhibit in Florence in 1949.
In February 1949, Peggy Guggenheim, who had recently arrived in Europe, exhibited her collection of avant-garde artworks at the Strozzina, thanks to Carlo Ludovico Ragghianti’s vision.
Ludovica Sebregondi, the Fondazione’s curater, carefully studied the Foto Locchi Archive, and found exceptional images taken during the exhibit’s inauguration that show how the works were shown and, at the same time, reveal the evocative atmosphere of the evening.

50th Anniversary of the Florence Flood

To mark the 50th anniversary of the Florence Flood, historical images from the Foto Locchi Archive were projected onto the Ponte Vecchio. Inaugurated on November 4, 2016, this exclusive event visually narrated, in one of Florence's most symbolic places, what happened at that critical moment in the city’s history.
This important project was promoted by the Fondazione Sistema Toscana thanks to the national cinema program Sensi Contemporanei (Contemporary Senses).
Once again in collaboration with Fondazione Sistema Toscana, Foto Locchi Archive also contributed to the interactive augmented reality exhibition held at Florence’s National Library.
The Foto Locchi Archive also collaborated with celebrated publisher Giunti Editore Spa, which carefully selected, from thousands of images, those to publish in Erasmo D’Angelis’ Angeli del fango, the official publication of the Fiftieth Anniversary of the Flood, presented at Palazzo Vecchio with the President of Italy in attendance. The project was conceived and developed by Jane Fortune of the Advancing Women Artists Foundation for the making of the documentary, When the World Answered: Florence, Women Artists and the 1966 Flood.

Campari Fashion Night

During Pitti Uomo 2016, Campari Fashion Night organized a monographic retrospective entitled Via de' Tornabuoni: A History of Elegance in Via de' Tornabuoni in Florence, consisting entirely of images from the Foto Locchi Historical Archive.
It was an iconic path, recreating the evocative atmosphere of the past, accompanying passersby on a walk through history marked by elegance and style, which have always been the defining features of Florence.
The timeless charm and elegance that one breathes here inspired and continue to inspire innovative ideas and amazing creations, rich in venerable know-how and accompanied by a vast history, but also a forerunner of new trends, at the core of that amazing union between creative genius and craftmanship, unique excellence recognized the world over. The Archivio Storico Foto Locchi emerges as being, from Florence, being the the essence of the city: a contemporary classic. Linking it to Campari in an inextricable pairing of past and present, with the desire to show what it means to live during a given time in history, yet identify, at the same time, with a modern iconography that brings with it a long and invaluable heritage.